From Home Kitchen to National Sensation: The SaladO Origin Story
In August 2021, a remarkable entrepreneurial journey began in a small kitchen in Nashik, where Riya Rohra, a passionate home cook, transformed her culinary experiments into India’s most dynamic salad brand, SaladO.
The Spark of Innovation
What started as a personal passion for creating exotic salads for her husband quickly evolved into a groundbreaking business concept. Riya began with just 8 unique salad recipes, driven by a simple yet powerful vision: to make healthy eating delicious and accessible.
Rapid Growth and Expansion
Within just one month of launching, SaladO became a recognized brand in Nashik. The company’s growth was extraordinary – expanding to over 82+ franchises. Their unique selling proposition was clear: “SaladO = Health + Taste”.
A Mission Beyond Profit
SaladO’s expansion was fueled by a deeper purpose. Recognizing the financial challenges many families faced post-pandemic, Riya and her team decided to franchise their business model at an incredibly affordable cost. They provided comprehensive support, including:
- Standard Operating Procedures (SOPs)
- Recipe Manuals
- Marketing Materials
- Digital Marketing Support
- Partnerships with Swiggy and Zomato
Ambitious Future Plans
The brand’s vision extends far beyond current success. SaladO aims to:
- Establish 500 cloud kitchens in three years
- Launch 20 physical outlets
- Expand internationally to 5 countries
The Heart of SaladO
At its core, SaladO is more than just a food brand. It’s a movement that challenges traditional perceptions of healthy eating, proving that nutritious food can be both exciting and delicious. From a home kitchen experiment to a national sensation, SaladO embodies the spirit of innovative entrepreneurship.
As Riya Rohra herself puts it, “It always seems impossible until it’s done” – a motto that perfectly captures the SaladO journey
Also Read: How India Consumes Salad: A Comprehensive Overview
